Approach Communications has bagged the entire gamut of corporate communications and media relations activities account of Jaipur based Jewellery exporter Silvex Images account which is launching its brand ‘ Arvino’ in the domesic market. Company is already having presence in US, UK and China through its own offices and this is first time company has launched its designer jewellery in Indian market.
Silvex Images has a turnover of around 40 crores through its international operations. Company has already started retail outlets for ‘ Arvino’ in Jaipur and Ahmedabad and planning to start other three in two months. Over 6 months, company will start 20 outlets all over India. Apart from the 360 degree branding exercise, company will also employ in film advertising and other below the line promotion tools.
Arvind , Director, ‘ Silvex Images’ and the designer behind Arvino said: ‘ We were looking for a PR and communications agency which is most suitable for us in terms of generating awareness,, credibility of our product as well as image building of the organization. The presentation made by Approach Communications was in line with our communication approach. So we decided to go with Approach Communications.”
Approach Communications will handle the entire PR, media relations and Image Management strategy and other branding initiatives for Silvex Images and its Arvino brand of jewellery. Approach Communications is a Delhi based PR and Marketing Communications agency with offices in Mumbai, Lucknow and Jaipur.
Commenting on the win, Sonu Tyagi, Director, said: “as we have already worked on few life style brands before and enjoy a very good network in life style media, film and celebrity world, we will add very good value through our expertise to Silvex Images through our media relations and film marketing expertise and hence we are very excited about this win. The communications strategy has been devised for the launch activities and specific PR exercise will be done for image building of the company.