Approach Communications Bags Domus Art Gallery Account

Approach Communications has bagged the PR account of Delhi based Domus Art Gallery. Domus Art Gallery was established in 1994 in Kolkata and later branched out to Delhi. It has grown with a view to promote Contemporary Indian Art. Gallery will be organizing an Exhibition in Hauz Khas Village, Delhi between 20th Sep to 11th October, 2008.

The gallery has been continuously involved in the recognition and promotion of emerging talent, creating an awareness of art amongst old and new collectors by showcasing good quality art works and providing a platform for interaction between artists and collectors. The gallery is involved in the promotion of upcoming and emerging artists whose work, apart from being of high quality, is affordable and holds good value for money for the collectors as well as provides an adequate reward for the artists’ creative talent.

Now Approach Communications will handle the entire PR, media relations and Image Management strategy and other branding initiatives for Domus Art Gallery. Accroding to Mr.Sanjay Sachdev, Director, Domus Art Gallery “We were looking for a PR agency which is most suitable for us in terms of generating awareness for our regular exhibitions as well as image building of the organization. The presentation made by Approach Communications was in line with our communication approach. So we decided to go with Approach Communications.”

Commenting on the win, Sonu Tyagi, Director, Approach Communications said “as we have already worked on few life style related account, working for an Art Gallery will be very exciting for us.”

Approach Communications, which is just in 3 year of operations; have already handled leading companies, entertainment and social sector clients. The agency is present in 5 cities of India with its headquarters in Delhi. Agency has handled accounts like Rathi Thermax, U.S.Writopia, SOS Children’s Villages of India, Aaliya Productions, Greentech Foundation, General Motors,{ Regional}, Sutlej Motors Ltd, Malaysian Promotion Council, Handicapped Care Foundation, FMCG International , Jhankar Television, JMD Group among others. Firm has recently launched Approach Healthcare for Pharma and healthcare related clients which will offer specialized communications and marketing solutions to the companies and sector.

Agency is very excited about future prospects and soon entering in publications in a big way. Agency has already carved a niche in strategic rural communications services and pitching for new clients are already on. Agency has worked across industries like FMCG, Healthcare, Lifestyle, Entertainment and Films. Approach Communications has full fledged operations in Celebrity Management and Below the Line Promotions services as well.

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