Approach Comm to launch

Approach Communications has announced the launch of, a portal for rural tourism, communications, marketing and news content initiative. The portal will offer solutions and services for rural tourism in India, corporate marketing and rural communications, rural research, management services for Rural NGOs and Government related rural projects. Apart from offering the offline services through the portal, it will also offer news and content related to Rural Initiatives by NGOs, Government and Corporate companies.To help the rural marketers, goruralindia will have a full fledged section on rural marketing and communications where the news, articles and case studies will be updated time to time.

As there is a boom in rural tourism in the country, the portal will offer online and offline rural tourism packages to domestic and foreign international tourists coming to India. Spiritual and rural tourism package will be clubbed together to promote India in International markets. Not only International tourists, but company is also eying urban children and students in a big way. Company will offer niche and specific rural tours for urban children and students to explore rural India. Gandhi ji said that India lives in its villages but now the situation is quite different as children are not aware about the rural living and culture. Rural tours to villages will be a very exciting and learning experience for them to understand real hardships of the life and building up the confidence.

Commenting on, Sonu Tyagi, Director of Approach Communications, said “We are very excited about our portal As more than 60 percent of our population lives in villages, there was no digital plate form for them. Our portal goruralindia will bridge the gap between a villager and corporate. As we have the experience and understanding of rural audience, our portal will be a boon for people who wants to explore rural India for tourism or want to tap it for marketing porpose.”

Approach Communications is a leading PR and Rural Marketing and communications consultancy offering PR, Below the Line Promotions, Rural Activation, Marketing and Research solutions. The company already has corporate and social sector clients in the kitty and planning to launch a print magazine specifically for rural target audience called ‘ Gramin Today’.

Approach Communications, which is just in 4 year of operations; have already handled leading companies, entertainment and social sector clients. The agency is present in 5 cities of India with its headquarters in Delhi. Agency has handled accounts like Mirage Group, JD Institute of Fashion Technology, Rathi Thermax, U.S.Writopia, SOS Children’s Villages of India, Aaliya Productions, Greentech Foundation, General Motors,{ Regional}, Sutlej Motors Ltd, Malaysian Promotion Council, Handicapped Care Foundation, FMCG International , Jhankar Television, JMD Group among others. Agency is very excited about future prospects and soon entering in publications in a big way. Agency has already carved a niche in strategic rural communications services and pitchings for new clients are already on. Agency has worked across industries like FMCG, Healthcare, Lifestyle, Entertainment and Films.

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