Approach Com to Handle Systech Infocomp PR Account

Approach Communications has bagged the entire gamut of corporate communications and media relations activities account of Systech Infocomp Services P Ltd, which is successfully operating a chain of Training institute for Accounts and Finance under National Institute of Finance and Accounting (NIFA) brand name and a new English training brand Focus. The firm is on client winning spree with 3 new wins. Systech is based in Jaipur and having regional offices in other centers like Patna, Ranchi among others. Approach Communications has started a new division to look after booming educational business and brand communication requirements.

“as we have already worked on few educational brands before and enjoy a very good network in educational media, we will add very good value through our expertise to NIFA and Focus brands through our media relations expertise and hence we are very excited about this win. The communications strategy has been devised for the launch activities and specific PR exercise will be done for image building of the grou ,” Sonu Tyagi, Director, Approach Communications ,said .

Approach Communications will handle the entire media relations and Image Management strategy and other branding initiatives for Systech Infocom P Ltd. Company has recently entered in Delhi region with 3 company owned Branches. Company is eying a major chunk of the market through its owned branches and franchisee arrangements. NIFA has already got very good brand equity in Rajasthan and already operating more than 90 centers all over North India. Now the company is aggressively targeting Delhi and NCR market and has already started an Advertising campaign.

“We were looking for a PR agency which is most suitable for us in terms of generating credibility of our institute as well as image building of the organization. The presentation made by Approach Communications was in line with our communication approach. So we decided to go with Approach Communications ,” Karun K Kondoi, Director, Focus said.

Approach Communications, which is just in 3 year of operations; have already handled leading companies, entertainment and social sector clients. The agency is present in 5 cities of India with its headquarters in Delhi. Agency has handled accounts like Rathi Thermax, U.S.Writopia, SOS Children’s Villages of India, Aaliya Productions, Greentech Foundation, General Motors,{ Regional}, Sutlej Motors Ltd, Malaysian Promotion Council, Handicapped Care Foundation, FMCG International , Jhankar Television, JMD Group among others.

Agency is very excited about future prospects and soon entering in publications in a big way. Agency has already carved a niche in strategic rural communications services and pitching for new clients are already on. Agency has worked across industries like FMCG, Healthcare, Lifestyle, Entertainment and Films. Approach Communications has full fledged operations in Celebrity Management and Below the Line Promotions services as well.

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