Apoorva Shah bags 'India's greatest brand builder' award

Mumbai: Dr. Apoorva Shah, the pioneer of Trichology in India and the founder of Richfeel, has been conferred with ‘The Award for India’s Greatest Brand Builder at the recently concluded CMO Asia Awards held at SUNTEC Singapore International Convention and Exhibition Centre.

The CMO Asia awards are dedicated to high level knowledge exchange through Opinion, Leadership & Networking amongst decision makers across industry segments in Asia. The jury at the awards comprises of seasoned professionals from Marketing, Branding, Advertising, Public Relations, Brand Strategy and Corporate Communications. It was represented by 52 countries across Asia. Dr. Apoorva Shah has been awarded this honour for his exemplary leadership and brand building capabilities.

Richfeel is an established brand synonymous with hair and scalp services from world-renowned experts. Richfeel was founded in 1986 by Dr. Apoorva Shah and Dr. Sonal Shah, India’s first certified trichologists and is known as the pioneer of trichology in India and is renowned for its hair and scalp treatments. This path-breaking idea by the founders has today evolved into an institution providing a comprehensive range of scalp and hair treatments. This evolution has been characterized by continuous innovation and a strong focus on trichology for the hair, and treatments for the scalp which has been acclaimed and adopted worldwide. To train trichologists in India Richfeel has started the Trichology Institute in India along with MET and International Association of Trichologists – Australia.

Commenting on this achievement Dr Apoorva Shah, Founder, Richfeel commented, “This award is a testimony of the rich heritage and innovative modern techniques that have helped in establishing Richfeel as a category leader. Richfeel Trichology has been pioneers in introducing and popularizing this concept in India, which has seen a steady increase in the number of people opting for these services. Behind our success are well-designed systems and processes that incorporate global best practices, customer-centric values and reliability for our clients. We at Richfeel are flattered and at the same time proud to have received this honour.”

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