AOL to Launch New Blog Brands During Next 12 Months

AOL has announced that in next 12 months,they have plans to launch of number of new blog brands in important consumer interest areas, as well as aggressively continue the expansion of its blogs internationally.

AOL celebrates the third anniversary of its acquisition of Weblogs, Inc. this month. In 2005, Weblogs had a large portfolio of niche blogs targeted at business and professional users, in addition to a general readership. Since then, Weblogs has honed its portfolio to 29 blogs focused on major consumer passion points such as technology, autos, finance, video games and travel. Since 2005, Weblogs has seen worldwide unique visitors climb nearly 1,000% (122% annually, on average) and page views rise over 1,500% (154% annually, on average), according to August 2008 comScore Media Metrix.

“The acquisition of Weblogs was game-changing for AOL and the entire blogging community,” said Marty Moe, Senior Vice President, AOL Money & Finance, News, Sports, Weblogs and KOL. “Weblogs pioneered the development of professional blogging, and AOL accelerated its growth and leadership in branded content publishing by deeply integrating Weblogs throughout AOL’s substantial network of programming channels. In doing so, AOL transformed its publishing model and increased its relevancy and reach for advertisers, while advancing best-of-breed sites in key consumer interest areas.”

Today, Weblogs, Inc. has a worldwide audience of more than 19 million unique visitors, according to August 2008 comScore Media Metrix, and continues to expand internationally. Engadget, for example, recently launched in Poland, Germany, and South Korea, and will launch in France, the Netherlands and additional countries by the end of the year. Weblogs currently publishes in eight countries and seven languages. Recently, Engadget was named as the Official Blog Partner of the 2009 International CES® – the first and only site to receive that distinction.

AOL’s owned and operated blog network, including Weblogs, Inc. and AOL’s other blog properties, is now the largest in the world in terms of unique visitors, according to August 2008 comScore Media Metrix, with a worldwide blog audience of more than 30 million unique visitors and more than 650 million page views monthly.

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