AOL has announced the relaunch of its gaming site Games.com to broaden its advertising capabilities and demographic reach by creating a new look, easier navigation and a more diverse library of games.
The retooled site, which will add twenty new games by year’s end, will also facilitate collaboration among players by offering user-generated game reviews, tips and ratings.
“The newly relaunched Games.com is the ideal portal for advertisers to target an engaged audience,” said Ralph Rivera, vice president of AOL Games. “The site’s current and expanding game roster and easier navigational capabilities will make it a mainstay for gamers of all ages.”
Games.com will feature more than 400 online and downloadable games and will add twenty new single and multiplayer exclusive online games such as multiplayer Solitaire to its roster by the end of the year.
The site will continue to develop the next generation of single and multiplayer games to include card and board games, casino games, puzzles and more. These enhanced games will feature tournament functionality, a prizing system, player profiles and state of the art graphics.