AOL Money & Finance will carry content from Bloomberg Television(R), making it the first major site other than Bloomberg.com to host videos from the 24/7 business and financial news network.
Each weekday, AOL Money & Finance will feature 20 new video clips from Bloomberg Television across the Money & Finance site, including its video site. Bloomberg Television content is created exclusively by the global BLOOMBERG NEWS(R) service, with 143 bureaus in 69 countries.
The new relationship also lets advertisers reach across AOL and Bloomberg Television content with a single campaign. Advertising on AOL’s site will be sold by AOL’s digital advertising business, Platform-A which will offer advertising opportunities in display advertising, video advertising and content-targeted links.
“Bloomberg has earned its reputation for outstanding coverage of the business and financial world, and we’re excited to be the first financial site, other than Bloomberg.com, to carry its video content,” said Marty Moe, Senior Vice President, AOL Money & Finance, News, Sports, Weblogs and KOL. “With the addition of Bloomberg to our video portfolio, coupled with the other improvements we’ve made to the Money & Finance site, we can provide users and advertisers a comprehensive and engaging place to get their financial news and information.”
In addition to Bloomberg Television, AOL Money & Finance features video from CNBC and other partners, and offers a comprehensive financial video experience powered by Truveo’s industry-leading video search tool.
AOL Money & Finance also recently updated its portfolios and quotes pages. Some of the improvements include Relegence-powered real-time streaming news from over 3,000 sources, the all-new ‘Portfolio by E-mail’ tool that delivers portfolio closing prices, the associated day’s news and a market overview via e-mail, new company de scri ption pages, historical prices on ETFs and Indices and more.
AOL Money & Finance has more than 14.8 million unique visitors per month and is the No. 1 business site in terms of page views and total visits, according to comScore Media Metrix, August 2008.