AOL Launches WalletPop

AOL announced the launch of WalletPop, a new personal finance site and a spin-off of AOL Money & Finance. The new site will help consumers survive and thrive in today’s economy by focusing on all aspects of consumer and personal finance, while AOL Money & Finance will continue to focus on business and investing news, tools and analysis. AOL Money & Finance is one of the most visited finance sites, with more than 15.2 million unique visitors each month and more page views than any other financial site.*

In addition to WalletPop, AOL Money & Finance recently launched real-time quotes on its stock pages, a new financial video hub and has upgraded many of its investing and portfolio management tools. AOL Money & Finance currently features CNBC video content and continues to add more video content partners.

“WalletPop provides consumers something they increasingly need: a comprehensive, accessible, and community oriented site focused exclusively on the money matters of real people, such as debt management, finding the best deals, saving, retirement, insurance, mortgages, banking, taxes and more,”said Marty Moe, Senior Vice President, AOL Money & Finance, Weblogs, News, Sports and KOL. “With the launch of WalletPop, along with the new features on our main AOL Money & Finance site, there is no more comprehensive and useful group of financial sites available.”

The growing stable of WalletPop bloggers includes well-known consumer finance experts, and the lineup of original features will offer a compelling vehicle for advertising partners to reach an engaged and targeted audience.

WalletPop and Money & Finance are supported by AOL’s digital advertising business, Platform-A, which will continue to offer relevant advertising opportunities in both display advertising as well as content-targeted links on the Web site, with ad-rich areas including taxes, mortgages, insurance, banking, debt management and retirement.

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