AOL Europe on Tuesday announced the launch of a new portal in Sweden, AOL.se. AOL.se is free to anyone using the Web and will offer email, instant messaging, photo and video services, in addition to tailored content including local sports, entertainment and celebrity news.
AOL is a leading provider of Web services with 234 million unique visitors worldwide and a strong heritage based on over 20 years of operation. It is rated amongst the most trusted platforms on the Internet and already operates successful portals in the Austria, France, Germany, Italy, Netherlands, Spain and UK. Following the launch of dedicated portals in Italy and Spain last month, the launch of AOL.se continues AOL’s ambitious expansion program in Europe. Within 24 months, AOL plans to launch local portals in 30 different countries, a number of which will be in Europe.
AOL.se offers Swedish consumers an attractive online destination, which brings together a range of content, interactive services and safety features into one place. It offers email with an unlimited storage option and unrivalled safety and spam protection, in addition, integrated instant messaging and social networking applications, such as AOL Foto and AOL Video. With the Winamp Player AOL offers a state-of-the art media player that can be personalized and has access to unique streaming content as well a remote function to enjoy your media on various platforms with internet access.
Dana Dunne, Chief Executive Officer of AOL Europe said: “We’re very pleased to be launching AOL.se. Sweden is a very strong online market, with high broadband penetration and huge opportunities for online advertising. Launching a dedicated portal here will enable us compete for both consumers and advertisers. AOL has the heritage, the infrastructure and the scale to offer Sweden a strong local portal that meets the needs of online users.”