AOL Health has announced content partnerships with Caring.com, Health.com and HealthCare.com that will position AOL Health as a resource for comprehensive health information for the entire family. AOL Health is supported by AOL’s digital advertising business, Platform-A, Platform-A, which will continue to offer relevant advertising opportunities in both display advertising as well as content-targeted links on the Web site. AOL Health is part of AOL Living, one of the top-two women’s sites with more than 16 million unique visitors, according to the June 2008 comScore Media Metrix.
Caring.com, , will provide content focusing on care for elderly parents. Health.com, the online channel of Time Inc.’s Health Brand, will share health-related articles, quizzes, galleries and videos. HealthCare.com, will provide access to its Care Provider Search(TM), which includes more than 1.3 million medical and dental professional listings.
“We are excited about AOL Health’s partnerships with these highly regarded content providers,” said Stephanie Dolgins, Senior Vice President, AOL Women’s & Lifestyle Programming. “Our goal at AOL Health is to create a comprehensive network of information that will help the entire family take care of their health needs.”