AOL UK has announces a deal with instyle.co.uk, the online arm of fashion and style bible In Style, owned by IPC Media, the UK’s leading consumer magazine publisher.
From today, users of AOL’s Lifestyle channel will have access to fashion tips, expert shopping advice and the latest celebrity photos every day, plus the low-down on how to get the stars’ looks for less.
The agreement marks another link between the two companies, both key subsidiaries of the world’s largest media organisation, Time Warner. In October last year Time Warner announced the formation of its UK Advertising Council, of which both AOL and IPC are members.
Commenting on the partnership, Michael Steckler, MD AOL UK said “this is a great opportunity for AOL and IPC to work together in bringing exciting content to consumers. AOL strives to offer our users a compelling online experience and as such I am delighted that in IPC we have a quality partner who can deliver a strong and relevant service.”
Kirsten Price, In Style publishing director, adds: “We’re delighted to be working with AOL on this partnership. It’s a fantastic opportunity for us to tap into AOL users by delivering them fabulous celebrity fashion and beauty content from instyle.co.uk on a daily basis.”