AOL has announced that it has acquired Yedda, Inc., a leading semantic social search Questions and Answer service. Yedda will operate as a wholly owned subsidiary of AOL.
Founded in 2006, Yedda employs patent-pending technology that automatically matches questions to other related questions and topics, while selecting the best available users to answer the question. Yedda’s semantic matching technology intelligently routes questions to relevant communities of Internet users who can “syndicate” their expertise and spark a community-wide dialogue of people invited to discuss and learn from each other’s experiences.
Using Yedda’s technology, AOL will incorporate the Questions and Answer functionality into select programming areas on AOL.com and will further integrate “Questions & Answers” into its experiences in the coming months.
“In the course of our daily lives we often leverage the experience and expertise of friends, colleagues and professionals like doctors and lawyers to get answers to questions we have,” said Ron Grant, President and COO of AOL. “Incorporating Yedda’s unique technology into AOL enables us to bring together our traditional search resources and an entire community of people to help users quickly find answers to questions.”
“We are excited about joining the AOL family,” said Avichay Nissenbaum, CEO and Co-founder of Yedda. “The services and technologies our team developed are a perfect fit with the AOL strategy. We will continue to empower knowledge communities throughout the Web, directly and through our network of partnerships, and we’re looking forward to weaving our unique value into the various AOL properties.”
Founded by Avichay Nissenbaum and Yaniv Golan, Yedda employs approximately 20 people and will continue to operate in the U.S. and throughout Europe. Yedda’s R&D center will continue to be based in Israel. Financial terms of the deal were not disclosed.