Anjana Sharma has been appointed as the Vice President, Percept Talent Management (PTM), effective May 6, 2010.
Anjana has diverse experience in the luxury, lifestyle and SMB space, and was instrumental in the launch of Starcom’s first ever sectoral vertical consulting unit – ‘C’, targeted at lifestyle marketing and communications. She was instrumental in setting up the operations of P9 Integrated (a Percept Group Company), and providing strategic business direction for the branded entertainment business arm of Percept.
Commenting on her appointment, Ms Anjana Sharma said, “I am delighted to come aboard PTM, India’s premier Talent Management Company. With over 20 years of experience across categories and strong relationships with various Talents across the country, I look forward to taking the Talent Management business to the next level at PTM. The current challenges faced in this highly competitive sector call for a great deal of innovation and value-for-money offerings which make this an extremely challenging and exciting opportunity.”
Anjana will be in charge of Talent Acquisition, Planning & Strategy, and providing general and tactical direction for Percept Talent Management
Said Mr Shailendra Singh, Joint Managing Director, Percept Limited, “Anjana has diverse experience and profuse exposure to the arena of strategic marketing, communications and Brand & Talent management across multiple sectors. We are confident that Percept Talent Management will grow exponentially with her strategic inputs and able guidance.”
The Celebrity Management business made headway in India barely over a decade ago. The Celebrity Management Services (CMS) business was launched as an SBU of Percept D’Mark (PDM) 13 years ago, and over the years PDM-CMS handled a wide repertoire of Talent in the fields of motion pictures, television, fashion, music, sports and branded entertainment. These included the legendary World Cup ’83 Cricket Team, the Australian Team, 11 of the 12 cricketers in the Indian Cricket team, and leading Bollywood stars including Amitabh Bachchan, Karan Johar, Rani Mukerji, Shah Rukh Khan, Priyanka Chopra, Preity Zinta, Hrithik Roshan and Kareena Kapoor, to name a few. Percept Talent Management was launched in 2007 and signified a paradigm shift in the business of Talent Management in the Indian sub-continent. The birth of PTM marked a confluence between creating, inculcating and promoting ‘Talent’ in every sense of the word. PTM offered a 360-degree model covering all aspects of exposure possible for a Talent.
Elaborated Shailendra Singh, “Over the years, I have witnessed and experienced the evolution and the importance of creating strong synergies between Talents and Brands to enhance brand communication, equity and recall. The 3 separate Business Verticals launched in PTM are focused on creating Intellectual Properties (IP’s) for Talents by which these Talents can extend their brand value and present a wider offering to their fans; Client Servicing which involves creating a customized Talent Pool based on their client base; and the traditional model of Acquisitioning Talents across all genres and providing them with all aspects of exposure possible for a Talent as well as managing all their administrative requirements, relationship management and endorsements.”