New Delhi: According to the TAM data for the period Week 44-52, Animal Planet has recorded a 25% higher channel share than HistoryTV18 when measured across India. (Source: TAM CS4+, All India, All Day, Channel Share, Week 44-52)
In the first to go digital markets of Delhi and Mumbai, Animal Planet has registered a 117% higher channel share than History TV18. (Source: TAM CS4+, Delhi & Mumbai, All Day, Channel Share, Week 44-52)
Commenting on Animal Planet’s performance, Rahul Johri, senior vice president and general manager – South Asia, Discovery Networks Asia-Pacific said, “The surge in Animal Planet’s ratings is a testimony of its highly distinguished and highest quality content offering, nationwide appeal and robust distribution.”
As per the TAM data for the period Week 44-52, Animal Planet has witnessed an increase of 40% in channel share. (Source: TAM, CS 4+, All India, All Day, Channel Share, Week 44-52 vs Week 1-43). In the Prime Time, Animal Planet has registered a phenomenal jump of 50% in channel share. (Source: TAM, CS 4+, All India, 1800-2359hrs, Channel Share, Week 1-43 vs. 44-52)
One of the most respected television brands in India, Animal Planet is available in English and Hindi on both analogue and digital platforms. It offers entertaining programming that taps into people’s primal instincts with compelling stories, engaging characters and the innate drama of the natural world. The channel offers viewers a variety of programmes including the stunning, immersive natural history programmes for which the network is renowned, as well as quality ground-breaking CGI that brings to life the amazing diversity of the animal kingdom.