Mumbai: Ignitee Digital Solutions appoints Anand Yalvigi as President of ‘Ignitee Sports’. Anand is a veteran cricketer having represented 3 states in Ranji Trophy. With around 10 years of experience Anand has successfully launched and set up 3 sports management companies earlier. Anand will focus and promote the various niche premium sports properties with both offline and online manifestations.
His expertise lies in handling the business of sports management. Anand is a unique example of a first class cricketer in the media and advertising industry who has built brands using sports as an important tool for marketing.
Speaking on the occasion Mr. Anand Yalvigi said that, “ I am glad to join Ignitee Sports and work with the management at Ignitee once again.After having successfully launched sports management agencies I am looking forward to an entrepreneurial role with Ignitee Sports.”
In 2010 Anand has put together the Kochi IPL team, built brand Maxx Mobile with IPL Maxxmobie strategic timeout sponsorship. Apart from this Anand has also conducted workshops and guest lectures on sports marketing at IIm Indore. Few of the brands that Anand has worked with include IPL, Maxx Mobiles, Aroma mobiles, Anchor group, Panasonic, Emami, Zee, DNA, Visage Images, IGen, Birla Sunlife Insurance, Birla Mutual Fund, Headlines Today, Aaj Tak, Indian Cricket League and Cloud 9. In addition Anand has represented three states in the Ranji Trophy and worked with sportsmen like Rahul Dravid, Anil Kumble, Kapil Dev. M S Dhoni, Suresh Raina, Yuvraj Singh, Harbhajan Singh, and Virendra Sehwag.
Ignitee Sports will conceptualise, create and execute concepts to give brands unique marketing solutions and sponsorships.