Percept H has announced two new appointments .Iqbal Raj as NCD has been leading the charge, with some cutting edge creative work that has resulted in Percept bagging a spate of new accounts. Driving the team will be Dilip Marathe, who has recently taken over as Mumbai Head.
Anand Halady and Umesh Bhagat have already taken charge of their creative teams.Anand Halady is an all-round advertising professional and brings with him over 16 years of rich experience – from mainstream creative writing to film production to advertising on the internet. He has worked with Highlight Films under directors like Mahesh Mathai and Prasoon Pandey and also with leading advertising agencies like FCB Ulka, Ambience Publicis, Contest2win and Rediffusion. He has worked across categories on clients like Ceat, Amul, Tata Motors, Parachute, Lakme, TVS, HDFC and Indian Oil, to name a few.
Umesh Bhagat continues creating great advertising, as he has for over 16 years with Lintas India, SSC&B Lintas and Rediffusion. Working on brands like Taj, Raymond, Smirnoff, Bombay Dyeing, Formica, Mid-Day, Videocon, Colgate Palmolive and DB Realty, among others, he has picked up several Indian and International awards like the New York Festival, Montreaux and the Clio.
“Together, Team Percept H is set to blaze a new trail of refreshing, evocative and highly effective work that delights clients and distinguishes itself in the marketplace” says Prabhakar Mundkur, CEO, Percept H.
“Anand can ideate and conceptualize advertising in over half a dozen languages. He is a great team player, quick with conceptual work and a very good strategic brain. Umesh exemplifies great skill in delivering art directorial excellence and his list of National & International awards say it all.” emphasizes Dilip Marathe, Creative Head, Percept H, Mumbai.