Anagram Capital names Six Inches as agency of record

Six Inches Communications, a leading creative and integrated marketing company which provides solutions to organisations on brand strategising, creative services, below the line and online services, has won the creative duties for “Anagram Capital Ltd”, a leading retail broking house in India. The launch budget is set for Rs. 3 cr.

Anagram Capital Ltd. is a leading retail broking house in India. The company is part of 20 billion Lalbhai Group. Anagram offers a wide range of services for the discerning equity investor which includes corporations, financial institutions, high net-worth individuals and retail investors. After a multi agency pitch Anagram has appointed Six inches for the launch of a new online trading platform.

Commenting on the win, Pravin Shah, Founder & Managing Director, Six Inches Communication Pvt Ltd said, “This is a great kickstart for the year! Anagram has shown faith in our work and we will go an extra mile to deliver the best”

Commenting on the engagement, Mayank Shah, CEO, Anagram Capital Ltd. says, “A couple of meetings with Six Inches gave us the confidence that we would be placing our creative mandate in the right hands. Their experience and understanding of the equity markets combined with the creative thought process and passion they bring on table is impressive.”

The way ahead is confidential on how the brand will be advertised and the strategy behind it.

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