Anand, Gujarat :The Campaign magazine has ranked Amul as the No. 1 “Indian” brand in its list of Top 1000 Brands of Asia for the third consecutive year. Amul is also ranked as No.1 dairy brand, ahead of leading food and dairy brands of the Asia region like Dutch Lady, Dumex and Magnolia .
It has overall ranked Amul as the 89th Best Brand in its ranking of Top 1000 brands of Asia based on a consumer survey conducted in Australia, China, India, Japan, Korea, Hong Kong, Malaysia, Singapore, Taiwan and Thailand.
Amul’s has featured in the list of top 100 brands of Asia consistently for last 3 years.
There is no other “Indian” brand in the list of Top 1000 brands ahead of Amul (#89). The other Indian brands ranked as per the survey are Kingfisher (# 116), Big Bazaar (#184), ICICI Bank (# 215), State Bank of India (#216) and Airtel (# 221) to name a few.
Asia’s Top 1000 brand listing is based on a proprietary survey by the Campaign Magazine. Leading Research Agency TNS interviewed people 3322 consumers aged 15-64 years old across the 10 countries. Two questions were asked to determine the best brands in each of the 14 major product/service categories. The questions were pertaining to the best and second best brand that would come to the respondent’s mind for a particular product/service category. The definition of best was one the respondent would trust the most or the one that had the best reputation in the product/service category.
The survey reaffirms the faith Indian customers have in the Amul brand and also the fact that a brand created by India can feature among the top brands globally.