The Media Magazine published from Hong Kong and Singapore has ranked Amul as the No. 1 Dairy Products brand of Asia-Pacific ahead of Kraft, Dutch Lady, Dumex, Walls, Anchor, Magnolia, Everyday and several other leading brands of the region.
It has also ranked Amul as the 83rd Best Brand in its ranking of Top 1000 brands of Asia-Pacific based on a consumer survey conducted in Australia, China, India, Japan, Korea, Hong Kong, Malaysia, Singapore, Taiwan and Thailand. It’s rank has jumped from 180th Rank in 2008 to 83rd in Asia Pacific this year.
There is no other “Indian” brand in the list of Top 1000 brands ahead of Amul (#83). The other Indian brands ranked as per the survey are Kingfisher (# 158), ICICI Bank (# 173), Tata (# 225) and Big Bazaar (# 239) to name a few.
As per the rankings published for INDIA Market, the top 4 out of the top 5 brands are MNCs viz. Sony (#1), LG (#2), Samsung (#3), Amul (#4) and HP (# 5). Thus, the Indian consumers too have given Amul a top rank in the Food and FMCG category.
Asia Pacific’s Top 1000 brand listing is based on a proprietary survey co-funded by Media Magazine. Ten markets were included in the sixth round of survey: Australia, China, India, Japan, Korea, Hong Kong, Malaysia, Singapore, Taiwan and Thailand.
Leading Research Agency TNS interviewed people aged 15-64 years old, with sample sizes per country of 300; apart from China and India, where sample was 750 across three and four top-tier cities respectively. Two questions were asked to determine the best brands in each of the 11 major product/service categories. The questions were pertaining to the best and second best brand that would come to the respondent’s mind for a particular product/service category. The definition of best was one the respondent would trust the most or the one that had the best reputation in the product/service category.
The survey reaffirms the faith Indian customers have in the Amul Brand and also the fact that a brand created by India can feature among the top brands globally. This survey has been published in “Media” issue dated June 4, 2009.