Allied Media, the media planning, evaluation and buying arm of Percept Limited has announced the appointment of Amol Mohandas as General Manager. He will be reporting to P. M. Balakrishna, Vice President, Allied Media, and will be responsible for all aspects of the Future Group media business.
Prior to joining Allied Media, Amol was Proprietor at Weave Through Communications, an outfit into on-ground and digital activations. Amol has extensive expertise in the arena of Media Planning and Buying. During his 10 years in the industry, Amol has also been associated with companies like MediaCom (Middle East), Starcom and Mindshare which entailed handling clients across a vast spectrum of industries viz. Automobiles, Consumer Durables, Retail, Banking, FMCG etc.
Speaking of his new assignment, Amol Mohandas said, “Allied Media is a great place to work where an integrated approach to communication planning is always at the helm of all plans. I’m looking forward to combining my expertise on holistic planning with a team that is already equipped with the thought in their minds.”
Amol added, “Allied is fast growing and I would like to contribute positively to its growth and success.”