AMO Communications on an Account winning spree

AMO Communications has been on an account winning spree recently and bagged the prestigious Richfeel, Mobell and Era Landmarks accounts.

Era Landmarks is a premium and leading Real Estate Company with a diverse product portfolio spread across Residential, Commercial, It Parks, Malls and Multiplexes. The company has forayed into every opportunity that presents itself in the realty space across metros tier I, II and II cities. The company is to soon launch its projects in Bangalore & Gurgaon. Says Jitendra Khokle, COO, AMO Communications, “Within a year of venturing into Delhi, we have received an extremely encouraging response from several prestigious clients. So, you can expect some more announcements over the coming weeks.”

Dr. Apoorva Shah, Founder – Brand Richfeel, world renowned Trichologist and Pioneer for the hair and scalp clinics in India, confirms this, saying, “AMO’s biggest strength is its expertise in the beauty, cosmetic and wellness categories, and the most important aspect of AMO is their clear understanding about the target profile and consumer behavior. Another major advantage that it possesses is its access to other communication elements requirement such as events, celebrity endorsements, etc.”

AMO Communications will be responsible for developing the visual identity, brand imagery and regular advertising for the brand Richfeel. The media mix for the campaign involves television, press, outdoor and below-the-line activities such as seasonal promotions at the local city / town level.

AMO also won the creative duties for the Mobell Mobile Handset Business (brand partnered with Salora International Ltd. in India). The account will be handled out of AMO’s Delhi office. “The client at this point of time was looking at a consumer relevant change in the brand positioning in order to achieve penetration in key markets. Our strategic thinking and creative execution matched the client’s requirement, which helped us clinch the business,” said Elvis Dias, Managing Director, AMO.

Source: Percept

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