AMO Communications bags Gold at PCom Creative Awards

AMO Communications, the advertising subsidiary of Percept Limited has bagged the Gold at the recently held 5th Annual PCom Creative. Entries to this International Awards are awarded scores by an esteemed panel of judges. Only scores that exceed certain levels can qualify for Gold, Silver, Bronze and Merit (each award has a different qualification score).

“Credit to Bob and Hiren for the conceptualization who have worked as a team on this creative. This contest has stringent qualifying rules and we are proud to have achieved this award in the Print Single category ,” Elvis Dias, Managing Director, AMO Communications said .

AMO Communications Pvt. Ltd. won a Gold Award from Creative Shake in the Print, Single (magazine or newspaper) category for its entry – ‘Einstein’ showcasing Parachute Hair Oil.

Bob D’Silva was the Creative Director of the winning entry while Hiren V Desai teamed up as the Art Director.

Creative Shake, formerly, was established in 1995 as the first comprehensive online resource showcasing creative talent. For over 10 years, art directors, creative directors, marketing managers, publishers and other businesses have come to rely on Creative Shake as a leading resource for high-quality artists of every profile to staff creative projects.

Creative Shake is based in Toronto, Canada and is owned and operated by a small management team with several years experience in the advertising and creative services industries.

AMO – the acronym for ‘Analysis of Marketing Opportunities’ is a joint venture advertising agency set up in 2000, in association with Percept Holdings and Hakuhodo Inc. AMO works on a model that is based on the bottom-up approach to planning marketing communication, and is specially designed to mine insights in cluttered , generic categories.

AMO believes that its role as an marketing communications agency is to bridge the divide between a brand and its consumers by staying close to the consumer, keeping tabs on his desires and aspirations, and then designing communication by finding an appropriate slot to slip the brand into the need gap. AMO Communications is a subsidiary of Percept Limited, an operating and holding company in the field of entertainment, media and communications.

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