AMO Communications (a Percept Hakuhodo Company), Mumbai, has been appointed by Richfeel Health & Beauty Pvt. Ltd. to handle their brand – Richfeel. The account was won by AMO after a multi-agency pitch. The names of which could not be ascertained.
Dr. Apoorva Shah, Founder – Brand Richfeel, world renowned Trichologist and Pioneer for the hair and scalp clinics in India, confirms this, saying, “AMO’s biggest strength is its expertise in the beauty, cosmetic, wellness categories and the most important aspect of AMO is their clear understanding about the target profile and consumer behavior. Another major advantage that it possesses is its access to other communication elements requirement such as events, celebrity endorsements, etc.”
Elvis Dias, Managing Director, AMO Communications, remarks, “This is a significant win for us. We have used proprietary planning models to bring out some unique insights in the category,, which will help translate into a brand experience. Our association with Richfeel will give us an added knowledge on the Health, Beauty and Wellness category. Besides, we will be spending a substantial amount of time in the clinical area with a close watch on our ever changing dynamic consumer.
AMO Communications will be responsible for developing the visual identity, brand imagery and regular advertising for the brand Richfeel. The media mix for the campaign involves television, press, outdoor and below-the-line activities such as seasonal promotions at the local city / town level.
AMO Communications also handles NEXT (India’s largest electronic retail chain), Elbit, Oster, Geetanjali, Indian Oil Corporation, Punjab Tourism, Goa Tourism, Rajasthan Tourism, Shakti Bhog Foods, BILT, CSRI to name a few.