Mumbai:The Nielsen Company recently announced the appointment of Amit Adarkar as Vice President, Nielsen BASES. He will be based out of Mumbai, India and will report to Prasun Basu, Vice President, Nielsen BASES, South Asia and Middle East & Africa and Executive Director, Consumer Research, South Asia, The Nielsen Company.
Amit brings with him 17 years of rich and varied experience in research that spans FMCG, Services and High-end Manufacturing industries. Prior to joining Nielsen, he was Managing Director for Market Probe’s India & Middle East operations, Mumbai branch head for Synovate, and played regional Client Service Lead roles for Unilever and Coke. Amit started his career with IMRB and happens to be one of Nielsen’s experienced hands with previous stints in both ORG-MARG and ACNielsen.
“It is the best time to be in India managing my current profile at Nielsen BASES. The dynamism in the industry is exciting and inviting with its myriad challenges. It feels great to be back,” said Amit.
Amit will provide leadership to the Nielsen BASES India and South Africa businesses and will play an important regional role for Unilever, managing large Unilever hubs in Mumbai and Johannesburg. Amit is a Chemical Engineer from IIT Bombay and holds a management degree from XLRI, Jamshedpur.
“Amit has proven his leadership skills time and again in successfully growing clients, businesses and organizations. With Amit’s astute understanding of the FMCG consumer space, a thorough handle of client’s business and marketing challenges and his outstanding people leadership skills, we hope to see him achieve great success for Nielsen” said Prasun.