A line-up of top brand strategists from across Asia Pacific will take to the stage at the AMES Conference & Awards 2015, on Wednesday 3 June 2015 at Grand Hyatt Singapore.
The AMES jury presidents comprising James Thompson from Diageo, Jayant Murty from Intel, Rahul Welde from Unilever and Dr Elaine Rodrigo from Mondelez, all senior marketers in the region who champion the effectiveness agenda, will share insights into current trends, and how their brands are rethinking the way they engage with consumers as part of their President’s addresses.
Other sessions will include a groundbreaking scientific study that demonstrates the correlation between emotional responses and business performance, presented by Andy Wilson, Head of Strategy for BBDO and Proximity Asia. We Are Social will explore new frontiers of experiential marketing through Virtual Reality, with Don Anderson, Regional Managing Director showcasing the possibilities for brands and marketers with this exciting technology. Kim Douglas, MD and VP SapientNitro Singapore and Hong Kong will examine the future of e-Commerce with storyselling. And direct from the jury rooms, the AMES Judges Forum will offer insights from this year’s shortlisted entries and what makes a winning entry. More speakers will be announced in the forthcoming weeks.
Andrea Hayes, Festival Director, says, “The AMES Conference and Awards programme is an opportunity for delegates to share and learn the latest thinking in strategic brand communications. The agenda and speaker lineup is an essential for everyone involved in brand strategy and focused on delivering real results for clients.”
Delegate registration is currently open at SGD750 which includes access to both the Conference and Awards.