Mumbai: As America’s Got Talent enters the quarter-finals phase, the popular reality show which airs on India’s No. 1 English Entertainment network, BIG CBS, continues to rate as the No. 1 show amongst the top English General Entertainment Channels.
With superlative talent taking the forefront, the show which is simulcast on BIG CBS PRIME, LOVE and SPARK is attracting more affluent males and has garnered a GRP of 5.96 according to TAM (Week 32-25, Digital C&S, SEC A Males, 15+, 7 Metro).
Overshadowing the varied entertainment offerings among the English GECs, America’s Got Talent leads the roster. With world-class talent taking centre stage as the quarter-finals, audiences in India have been glued to their television sets to catch the best of the best in entertainment. The show presents a perfect mix of drama, talent, thrilling moments and endless entertainment to a very loyal audience base which has resulted in an overwhelming response maintaining the show at the No. 1 position week after week.
Talking about the increasing popularity of America’s Got Talent, Anand Chakravarthy, Business Head, BIG CBS Networks said, “Over the weeks, America’s Got Talent’s popularity among the upwardly mobile audiences has been growing tremendously. With the show entering the quarter-finals, our promise of presenting the latest-freshest-hottest content to our audiences continues to grab the necessary eyeballs making it the most preferred show in the primetime slot across English GECs. With some incredible properties in the offing, we will continue to showcase a varied palette of some of the most popular international programs on our network.”
The BIG CBS Network is currently airing the sixth season of America’s Got Talent every Monday to Thursday at 9 PM in India. The show boasts of an incredible jury lineup which comprises of celebrities like Howie Mandel, Sharon Osbourne and Piers Morgan.
Entering its final leg, America’s Got Talent will be followed up by two of the biggest reality shows on global television – the latest seasons of The X Factor USA, with judges Simon Cowell, Britney Spears, Demi Lovato and LA Reid, and American Idol.