American Media Inc. (AMI) has announced they are partnering with Integrity Multimedia Company in creating a new company, Radar Online LLC. Integrity Multimedia will make a multi-million dollar investment in RadarOnline.com to launch it as the ultimate destination for breaking celebrity news and cutting edge pop
RadarOnline.com will be supported by the AMI news organization and its network of hundreds of newsgatherers and thousands of sources. In addition,the Radar Online site will also have its own staff of editors, reporters, photographers and videographers.
In the first of many announcements to be forthcoming, American Media Inc. Chairman and CEO David Pecker said that David Perel, Executive Vice
President of AMI News, will leave that position to become managing editor of RadarOnline. At AMI, Mr. Perel was responsible for breaking many of the biggest celebrity stories of the past two decades.
Mr. Pecker commented, “The AMI newsgathering team that David Perel has at his disposal for the new site is unmatched in the celebrity market, as is the access we have to past, present and future pop culture milestones. Our message is simple — if it’s on your radar, it’s on Radar Online, and if it’s not on your radar, we’ll put it there.”
Integrity Multimedia Company Chairman Yusef Jackson added, “By teaming with AMI, we will build on what we have already established with Radar
while at the same time accelerating the potential for our return on investment. It is a win/win for both partners.”
Plans call for RadarOnline.com to launch a redesigned site in the early part of 2009.