New Delhi:AMD India today announced the launch of its “Future is Me” campaign across India. This campaign will feature a four month long contest – targeting youth – with the objective of anticipating the future in four categories: music, entertainment, digital and fashion.
With a large portion of the population in India under the age of 24, this initiative will be the platform to highlight the brilliant HD and “personal supercomputing” experiences powered by AMD technology for what are perhaps the country’s heaviest internet users.
“Future is Me” is a unique, multicity, multimedia initiative that invites the largest group of technology enthusiasts in India to use their imagination and creative prowess to come up with interesting futuristic ideas that best describe the future of any of these four significant aspects of life: music, fashion, entertainment and digital.
Youngsters from different parts of the country can share their futuristic ideas envisioning the prospects of any of these four, broad, youth centric categories, in the form of designs, presentations, audio-visual clips, etc. on a specially designed ”Future is Me” microsite and Facebook page. This would be followed by a rigorous call for entries process and evaluation supported by on ground activations in different parts of the country, including: malls, IT parks, colleges and other youth hangouts.
The entries that best fit the criteria of originality, intelligence, creativity, viability and clarity of thought will be selected at the first level of the challenge. Celebrity judges, including: Jacqueline Fernandes, leading actor (entertainment category), Aman Ali, leading classical musician (music category), Ankita Shorey, Miss India International 2011 (fashion category), and Neeraj Roy, MD and CEO, Hungama Digital Media Entertainment Pvt. Ltd (digital category) will screen the shortlisted entries in their respective categories to select two best entries in each category.
The selected contestants will then be invited to the grand finale to showcase their ideas at the Vision of Future Show. One best entry in each of the four categories would then be awarded with a cash prize worth Rs 100,000 and a brand new laptop at the Vision of Future Show.
“We started the year with the launch of the AMD C- and E-Series APUs which was met with resounding success. The market quickly embraced the recently launched AMD A-Series APU and has already started creating excitement for new platforms currently hitting shelves. Together with our OEM partners, we are working to bring to the market the most innovative and affordable technologies, to not only help us bridge the digital divide but to also address the changing needs of consumers,” said David Kenyon, corporate vice president, Worldwide Channel Marketing, AMD.
“At AMD, we always aim to differentiate our technology and help our users “be brilliant” by giving them access to futuristic technology innovations apt for their day to day computing needs. AMD India’s “Future is Me” contest is one such enabler that envisages this very thought and makes a sincere effort to live the AMD philosophy in concert with one of its most valuable users: the youth,” said Ravi Swaminathan, managing director, AMD India.
AMD has seen a lot of exciting developments in the first half of 2011: the company has shipped more than 12 million APUs worldwide to date. AMD’s graphics and breakthrough computing technologies, including the APU, are leading the next era of vivid digital experiences for “GenY”, a major segment of AMD’s target audience. India is a high growth market and occupies a critical role in AMD’s global strategy. The youth of the country is extremely important when it comes to adoption of the company’s technology innovations and bridging the digital divide.