Ambuja Cement today announced that they have entrusted the creative duties for brand Ambuja to Publicis.
Speaking of the appointment, Vivek Deshpande- Head Branding, Ambuja Cements said, ‘We have very ambitious plans for our brand – we wanted an agency who would partner us at every step of the way forward. In Publicis we found both the strategic and creative quality that gives us confidence. We look forward to this partnership.’
Nakul Chopra, CEO Publicis South Asia added ‘ Ambuja is an iconic brand, we feel privileged to partner them in taking their brand to the next level. That this opportunity will allow for media neutral ideas which could straddle traditional and non-traditional media – makes it even more exciting.’
In a joint statement, Partha Sinha and Bobby Pawar, Directors Publicis South Asia said, “We are delighted with this opportunity – we have some ambitious ideas for the brand and are currently in the middle of executing them. It’s a fantastic brand team to work with and we are confident of delivering big on this brand. Watch this space.’