New Delhi: Ambika Sharma, COO, Jagran Solutions, India’s leading new age marketing agency that provides solutions for Brand Activation via Consumer Connect Strategies, has been appointed as the jury member of the 11th Promotion Marketing Awards of Asia (PMAA) 2010. She is also the Zonal Director for India for the PMAA and has been a Jury member with the PMAA panel since 2008 making this the 3rd consecutive year. Ms Sharma has also been on the jury panel of the MAA Globes in the year 2008 & 2009. The winners of PMAA 2010 will be announced on 6th August 2010.
PMAA recognizes the best in the Promotion Marketing industry, throughout Asia. It is Asia’s leading Promotion Marketing Award Program. It sees participation from over 13 countries in Asia. All Gold, Silver & Bronze PMAA Dragons will represent Asia at the MAA Globes. For 44 years, the Marketing Agencies Association Worldwide (MAA Worldwide) has been the voice and authority of the Promotion Marketing Industry, spanning across the Globe. The MAA ‘GLOBES’ is the only global Program which recognizes the distinguished excellence of the Best in Promotion Marketing Award Program from Europe, North America, South America, South Africa, Australia and Asia.
Ambika Sharma, COO, Jagran Solutions said, “The PMAA awards are a cut above the rest, the quality of entries is excellent and result orientation of the campaigns is insightful. The manner in which diverse media platforms are being integrated to drive specific pre planned results is especially interesting. Across Asia agencies, brands and marketers are exploiting the true potential of activations.”
The PMAA 2010 will be judged in 16 categories which includes Integrated Communications Campaign; Sponsorship or Tie-In Campaign; Use Of Direct Marketing and CRM in a Promotion Campaign, Innovative Idea or Concept; Digital Communications Campaign; Brand Building Campaign; Business To Business Campaign; Trade Marketing, Retail Specific or Channel Specific Campaign; Event or Experiential Marketing Campaign; Activity Generating Short or Long Term Brand Loyalty; Use of the Internet, Viral or Social Marketing In a Promotion Marketing Campaign; Dealer or Sales Force Activity; Brand Awareness And Trial Campaign; Activity Generating Brand Volume; Cause or Charity Marketing Campaign and Small Budget Campaign.
Last year, India won 23 awards at the PMAA. Jagran Solutions bagged the most awards including The Best in India for its campaign “ Go A-live Challenge” for Microsoft India, The agencies that bagged awards were Jagran Solutions, Solutions Digitas, Tequila India, Encompas, Hungama, Dentsu Communications, Digital Radio (Mumbai) Broadcasting, Mudra Communications, Candid Marketing and Netscribes India.
Ms. Sharma is a thorough bred marketing professional with an experience of 13 +years, in the new age marketing & brand activation space. Her expertise includes medium identification, facilitation, planning, and implementation of the consumer experience based business solutions for brand marketing dilemmas an in-depth understanding on traditional and new media in the context of the Indian consumer subsets. With skills that include strategic planning and communication, new / alternate media, and creative communication. She specializes in integrated planning and activations for brands.