Amazon launches new online shopping service Junglee in India

New Delhi: Amazon.com, Inc. today announced the launch of Junglee, a new online shopping service enabling customers to find and discover products available in India. Junglee organizes product selection from Indian and global brands, and features buying options from online and offline retailers, including Amazon.com, in one convenient place.

Customers will discover massive selection when shopping on Junglee.com. At launch, customers can shop more than 1.2 crore products and view buying options from hundreds of online and offline retailers, including Homeshop18, UniverCell, Hidesign, Gitanjali, The Bombay Store, Fabindia, Bata India Limited, Dabur Uveda, Microsoft India Store, Reebok, and Amazon.com. The selection on Junglee includes more than 90 lakh books, and 30 lakh products from more than 14,000 Indian and global brands. Junglee features more than 25 product categories, including mobile phones, cameras, toys & games, baby products, books, music, movies & TV, clothing, and jewellery. Customers can also discover Kindle – the #1 bestselling e-reader in the world.

“We are excited to give customers in India a single online starting point where they can shop a wide selection of products sold by local and global retailers, and make informed purchasing decisions,” said Amit Agarwal, Vice President, Amazon.com. “We’re relentlessly focused on constantly improving the customer experience and growing selection every day, making it convenient for customers to find anything online.”

Junglee directly integrates with online and offline retailers to list their entire selection of products available in India and leverages Amazon’s search technology to make it convenient for customers to navigate the selection and find what they are looking for quickly. Junglee also uses the same recommendation engine technology as Amazon.com, providing customers with unique ways to discover products, such as displaying the “Most Frequently Viewed Products” or “Customers Who Viewed This Product Also Viewed.” Junglee aggregates detailed product information including customer reviews, price, and shipping speed across multiple sources, including Amazon.com, so customers can research products and evaluate buying options to make an informed purchasing decision. Customers can also write their own reviews, read millions of real-time customer reviews from Amazon.com, “Like” products or sellers, and share products through Facebook, Twitter and email.

Customers can buy products online by following the link to the seller’s website or find a seller’s physical store if they would rather purchase the product in person or call the seller and place an order by phone.

“We’re excited to add our product selection to Junglee.com and leverage the world class e-commerce technology to help customers in India easily discover our products online,” said Mr. Rajeev Gopalakrishnan, Group Managing Director, Bata India Ltd. “We love that Junglee.com makes it so easy for customers to search our complete catalogue as they browse the wide selection of products available on the website. Additionally, we look forward to getting feedback on our products from customers through reviews on Junglee.com.”

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