Mumbai : Renowned Advertising and Theatre personality Alyque Padamsee comes on the Advisory Board of Planman Marcom as a Chief Consultant. Alyque has, to his credit, several laurels which include creating Lalitaji for Surf, Cherry Charlie for Cherry Blossom Shoe Polish, the MRF Muscle, the Liril girl in the waterfall, the Kamasutra couple, Hamara Bajaj, the TV Detective Karamchand, the Fair & Handsome brand and may more. He has also helped spring board the careers of personalities such as Kabir Bedi, Shyam Benegal, Shiamak Davar, Sharon Prabhakar, Dalip Tahil & Alisha Chinoy among many others. Alyque Padamsee is, above all, an Ideas genius. His insights into consumer behavior are his forte.
An elated Alyque says, “Today’s market is changing rapidly. 50% of population in India is under the age of 25. They are the new generation of India or the Generation Next or Youngistan, as they are popularly called. They do not want to follow the traditional route; like inheriting their Father’s car, watch, etc. They believe in doing things their way & at their pace. In fact, around 30% of them are under the age of 19. This is the consumer base we need to communicate with. The young & fresh Team at Planman would easily connect with these consumers & develop the right communication strategies to reach out to them. This Team combined with my experience in the Indian Market is a very good combination to reach out to the young Indian Consumer with great Advertising strategies. With the right approach & ideas, Planman will surely take a Poll Wall leap ahead.”
Prof. Arindam Chaudhuri – Founder, Planman Group says, “I think Alyque is the original Ad guru of India. His philosophy, understanding of the field and his achievements both are outstanding! He has walked the talk. I am personally a huge fan of his – from his work to his books and its stupendous to have him associated with our firm as the guiding light. Planman Marcom has already done some outstanding work in Below-the-line marketing, in Sports Marketing, and in PR and I hope with him on Board now, Planman Marcom will make a mark where it set out to originally – where it matters most – in the World of Advertising with its creative work backed by some best brains and the standard Planman commitment to excellence”.
According to Alyque, to build a Brand one needs a human touch and a deep insight into consumer behaviour. A campaign is successful if it motivates the Consumer to open his wallet / her purse. The sales or the market share of the Company has to increase. He believes that 50% of the Revenue spent on TV in India is wasted.
Alyque further adds, “90% of powerful agency in this Country are run by Multinationals. Planman is an Indian Company & in-touch with the Indian Consumer. Also with synergies from other Divisions at Planman as well as IIPM, I’m sure there’s a lot we can do. In the 1st phase, we will concentrate on the Indian psyche & the Youth Market. A Brand has to be treated like an Actor; it needs to be given a proper costume, proper lines, has to be given a voice, a personality has to be defined. Both professions have an overlap.”
Deepak Kaistha – Director, Planman Consulting, adds, “Mr. Padamsee has created and nurtured many Brands to achieve extra ordinary results. I am sure Planman Marcom and its clients will immensely benefit from his unparallel experience and expertise. He is an inspiration to the entire World of advertising and marketing. We at Planman are delighted to have him on board”.
Team building is something, Alyque got from Theatre. As a Director & an Actor, he knows best how to mould people & maximize their potential. Alyque is really looking forward to stimulate the young & enthusiastic Team at Planman, harness their young energy & show them how there’s a lot that they can learn from life. He’s looking forward to train them about Life & not necessarily just advertising. He wants to act as a Chief Stimulator in their life to get them to respond to everything around them. With Alyque now on board, Planman group is sure to set new benchmarks for itself!