The landscape of the beauty world has changed dramatically in the 16 years since Allure launched — it is now a $50 billion industry, with thousands of new products launched each year competing to become the new must-haves of women everywhere. Faced with an endless array of product choices and advertising jargon, how is today’s busy woman supposed to know the longest-lasting lipstick or the hottest eye cream? She’ll do just what she always does — take the advice of a trusted girlfriend.
For a dozen years, women across the country have made Allure’s annual Best of Beauty issue an essential tool when wielding their tremendous spending power. The success of this issue is clear — 91 million products were sold as a result of being chosen for the Best of Beauty.
The 2007 Allure Best of Beauty winners include products for lips, skin, hair, eyes and body that make the grade and deliver results. This year, Allure editors tested nearly 2,000 products, and in addition they have identified the most powerful beauty breakthroughs of the year — products that are bigger, better and far surpass the hype of product promises. Here’s a sampling of this year’s amazing breakthroughs.