Allied Media has won the media duties of ‘No Marks’, an Ayurvedic skincare range of products from Ozone Ayurvedics.
Shripad Kulkarni, COO, Allied Media, has confirmed that the account size is in the region of Rs 20 crore. OMS is the incumbent agency. The win was not preceded by any multi-agency pitch.
Commenting on the win, Shripad Kulkarni said, “No Marks is a challenging brand as it is poised to take on the leaders in the skincare segment. To achieve this, we will have to create a paradigm shift by conceptualising an innovative360-degree media solution. Our past experience, innovative media marketing proprietary tools and the support of the Percept Group’s inherent capabilities and strengths will enable us to provide a holistic media strategy for No Marks, which is effective and efficient.”
SC Sehgal, CMD, Ozone Group of Companies, said, “Ozone has been at the forefront of introducing pioneering products like ‘No Marks’ by introducing new and innovative products for various skin-related problems. Increasing competition, current market scenario and constant change in demand of consumers has instigated a change which is inevitable. This, indeed, is an inflexion point for the company and the brand, when we will revisit our marketing and media strategies, to reinforce our position of a ‘Skincare Specialist’.”
Neeta Aggarwal, COO, Ozone Ayurvedics, added, “Women are beginning to realise their inner confidence, which has started reflecting in their looks. This is the change that No Marks as a brand wishes to be a part of. As an agent of positive change, we wish to reach to a larger number of Indian women by giving them a reason to look and feel beautiful, that is, flawless skin.”
She mentioned that,“We believe in the capabilities of Allied Media’s 360 service to partner us in challenging the brand leaders. We will together aim to leverage the brand potential to gain maximum mileage”.
The No Marks skincare range includes creams, face pack, face wash, soaps, lotions, scrubs and lip balms.
source: Bombay Adclub