New Delhi: Allied Media the Media Planning & Buying division of Percept ltd., recently won two awards at Golden Mike Radio Advertising Awards 2012 which was held on January 9, 2013 at Blue Frog, Mumbai for their remarkable performance in creativity & innovative client solutions. The 2 awards conferred to Allied Media were in the domain of excellence in Best Use of Radio for Long term Effectiveness & Best Use Multiple Radio Stations for Future Group.
The 3rd edition of exchange4media Radio Advertising Awards – ‘Golden Mikes’ The jury this year was led by Sandeep Sharma, President, R K Swamy Media group. Other prominent names in the jury panel were: Abraham Alapatt, Head, Marketing (India), Thomas Cook; Mantra VJ /Anchor/Actor; Meeta Vasisht theatre & Film Actress; Rana Barua, COO Law & Kenneth Advertising; Suvodeep Das, Director – Marketing, Reliance Brands Limited;
Commenting on the Winning at the Golden Mike Awards 2012-13, Amol Mohandas, Business Head, Allied Media, said, “3 years ago, we took a strategic call on the usage of Radio for the brand and not use it merely as a support medium. By cracking the formula of integrating the Radio ecosystem, it seems to have benefited the brand and the Radio stations as well. It is a very pleasing feeling that our strategic efforts have started bearing fruit over a period of time! This is still the beginning and we are working towards doing a lot more in the coming years.”
Golden mikes received more than 400 entries this year, out of which 172 entries were shortlisted. Allied Media received numerous nominations by the jury.
Exchange4Media’s Golden Mikes Radio Advertising Awards, which is in its 3rd year, acknowledges the best of work done in radio & media industry. The purpose is to create a benchmark for various players in the industry who plan & execute their campaigns with novelty & creativity. It will help to further improve the performance & innovation in the radio space .The awards have been carved into various categories acknowledging the contribution of advertising agencies, media agencies, clients, radio stations, production houses and others to the growth of the medium in the country. The categories addressed the performance of various media houses in Effectiveness, Creativity, Promotions and Innovation of the campaigns. Nominations received were from top advertising agencies & media organizations.