Allied Media bags Rs 30 Crore SBI Mutual Fund Account

Allied Media, the media planning, evaluation and buying arm of Percept Limited has bagged the media duties of yet another prestigious account, SBI Mutual Fund (SBI MF). The account is worth INR 30 crore.

This multi-pitch agency pitch involved India’s top agencies viz. Lintas, Group M, Motivators and Lodestar. After two rounds of rigorous pitch processes, Allied Media was appointed as the media agency for India’s premier and the largest fund houses. SBI MF with over 20 years of rich experience in the fund management arena has appointed Allied Media as their AOR across Print, TV & Radio.

Commenting on the win, P.M.Balakrishna, Vice President, Allied Media said, “SBI Mutual Fund is a brand leader, and clearly the largest mutual fund house in the country. They are veterans at consistently delivering value to their customers, and our objective is to add value by creating and delivering a wholesome 360-degree media solution to reach their wide base of customers. Our past experience, innovative media marketing proprietary tools and the support of the Percept Media’s inherent capabilities and strengths will enable us to provide a holistic media strategy for the brand, which will be effective and efficient.”

The media duties for this reputed account have commenced wef. January 1, 2010.

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