Allied Media, the media planning, evaluation & buying arm of Percept Limited has bagged the media duties of Lovely Professional University (LPU) as new business to its kitty. Pitched in a fierce competition, the agency walked away with the assignment of planning and executing LPU’s media campaign.
The Delhi based office of Allied Media will be tasked with all media planning and buying responsibilities for LPU, and taking on the role as Media-Planning partner comes in the wake of reaching out to relevant target audiences ensuring maximum brand awareness.
Aman Mittal, Assistant Director, LPU said, “LPU has carved a niche for itself in higher education scene as the pioneer of 21st century education in India we envisage to build a knowledge based society. The University enjoys the enviable reputation of a towering and soaring center of excellence in the field of imparting learning, propelled by the engine of new age teaching teamed with technology. Allied Media participated in the formal pitch process. We have selected Allied Media from amongst an array of top agencies from across the country. We went ahead with Allied Media because of their robust strategic planning & their 360 degree implementation coupled with the most effective of media buying practices. We realized Allied Media understands LPU’s brand specific requirements and is capable of delivering the desired results corresponding to the brand equity enjoyed by the University.”
Commenting on the win, Surbhi C. Murthy, Deputy General Manager, Allied Media said, “We are extremely proud to share LPU’s ‘Vision of building a Knowledge based Society’. Since its inception LPU has been committed to the cause of imparting professional education to India’s youth. It is the Largest Professional University in the nation, offering more than 150+ educational programs to over 2400 student at one campus. Professionalism, focus on serious education, and commitment towards building a Knowledge based Society are LPU’s core strengths. With our association we will ensure that their vision and strengths are communicated to a much larger audience, ensuing acknowledgement of LPU’s professional eminence at the National Platform.”
Allied Media has already commenced work on the account.