The awards took place at ITC Grand Central, Lower Parel on 31st January 2014. This is for the 4th time in a row that Allied Media has won an award at this esteemed award ceremony.
The jury of this prestigious award ceremony was chaired by Mr. Bharat Patel, Former Chairman – P&G Hygiene and Health and Former Chairman of ISA. The other jury members included Amit Ghatak, GM Marketing – CavinKare, Amit Tiwari – Director Country Head Media & Digital Philips India, Amitabh Srivastava – Regional Head South Asia- Association of International Broadcasters, Anisha Motwani – Director and Chief Marketing Officer – Max Life Insurance, Gautam Kiyawat – CEO – Madison Media Group at Madison Communications, Mayank Shah – Assistant Marketing Manager Parle Products Pvt Ltd., Monica Tata – Managing Director – HBO India Pvt Ltd. , Pradeep Dwivedi – Chief Corporate Sales & Marketing Officer – Dainik Bhaskar Group, Rajul Kulshreshtha – Managing Director- Xposure, Rameet Arora Senior Director Marketing, Menu Management & Communications McDonalds India, Roshan Abbas- Managing Director at Encompass Events, Anchor and Former Radio Jockey, Sandip Tarkas- President (Customer Strategy) and CEO (Future Media & T24) at Future Group, Shavon Barua, President – West and South India at Havas Worldwide
Exchange4Media’s Golden Mikes Radio Advertising Awards, which is in its 4th year, acknowledges the best of work done in radio & media industry. The purpose is to create a benchmark for various players in the industry who plan & execute their campaigns with novelty & creativity. It will help to further improve the performance & innovation in the radio space .The awards have been carved into various categories acknowledging the contribution of advertising agencies, media agencies, clients, radio stations, production houses and others to the growth of the medium in the country. The categories addressed the performance of various media houses in Effectiveness, Creativity, Promotions and Innovation of the campaigns. Nominations received were from top advertising agencies & media organizations.
On winning this prestigious metal, Mr. P.M. Balakrishna, Chief Operating Officer – Allied Media, said, “We have always believed that radio is an intrinsic part of our engagement strategy and a vital platform to connect with customers especially for an iconic campaign like Mahabachat. We appreciate this award, as it a recognition for the efforts of the entire team to make this campaign relevant on a year on year basis.”