Allied Media bags business worth over Rs 460 crore

Allied Media, the media agency of Percept Ltd has added business worth over Rs 460 crore in the last quarter. In an exclusive conversation, Shripad Kulkarni, COO, Allied Media, shares the agency’s growth plans the revenue target for 2009, as well as beating the slowdown.

In the last quarter, the agency has bagged quiet a few businesses boosting its total billings for the agency. Recently, the agency has added media businesses of BSNL, No Marks, Panasonic and Future Group. The agency has been empanelled on the business for BSNL. The other agencies empanelled for the BSNL business are Motivator, MPG and Prachar Communications.

Post the acquiring stakes in Percept Limited by Kishore Biyani, Allied media bagged Future group’s line of business. Most of the businesses for Allied media have been bagged through the doorway of Percept/H, the creative agency of Percept Limited. In that regards, Kulkarni explained, “We have creative agencies within the group that keep bagging and winning business and thus that adds to my media businesses as well.”

On agency’s target growth, Kulkarni noted, “We have clocked Rs 460 crore in the first full year of operations and have already achieved it; Our target for the current year is roughly Rs 900 crore and I have already locked it.”

With so much action at the agency, Kulkarni is looking at expanding his staff strength further. Currently the agency strength is at 51, the agency plans to recruit more 21 members to the family. The recruitment will involve from the top most levels to the trainee recruits. On quested if they have finalised any names, Kulkarni informed that they are still in the process.

Where there have been other companies taking some measures to curb the slowdown, for Allied Media’s Kulkarni questions ‘What slowdown?’ He asserted, “In today’s scenario where companies are cutting sown on their work force, on the contrary, Allied Media is expanding its work force by 40 percent more. So we are bucking the trend and beating the so called ‘Slowdown’.”

In the next 2-3 years, Kulkarni targets to be the top two media agency.

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