Allied Media appoints Shilpa Dhanu as Head M3 Project Strategy Team.

Mumbai : Allied Media Network Pvt Ltd the media planning, buying and evaluation arm of Percept Limited appoints Shilpa Dhanu as Head – M3 Project & Strategy Team.

Shilpa Dhanu based in Mumbai will be responsible for the Centralised Data Analytics Cell. She will be reporting to Shripad Kulkarni, CEO, Allied Media and with a core team of Senior and junior analysts will take care of research & analytical needs for clients across India. Shilpa have a mandate of assisting & steering the strategy team of the company to newer heights. She also will be responsible in creating newer avenues and strategising various offerings of the company for the clients.

Allied Media last year had launched “Centralised Data Analytical Cell” – This specialised vertical will leverage various strategic initiatives across all media companies of the Percept Group for the clients. It will be conducting research and collating data on key sectors & industries on a round the clock basis. This data will help in giving a tailor made report to the client and will help in effectively measuring all their communication campaigns including ATL, BTL, Social Media, Word of Mouth and other vehicles optimally. The tools will help as a guide for advertisers of different sectors to effectively bifurcate their communication spends in various vehicles as per consumer behavior & media efficacy.

Shilpa Dhanu has more than a decade’s experience and has worked as Senior Manager-Consumer Insights – Star Media Entertainment Pvt. Ltd. She also have had a successful stint in UTV, Carat Media Services Ogilvy & Mather, MTV India, Zenith Optimedia, Initiative Media, and CSRIdentity.com where she has been instrumental in handling Research & Strategy for them. A Bachelor in Commerce from H.R College, Mumbai, Shilpa unwinds herself by listening to music and reading.

Shripad Kulkarni, CEO,Allied Media quoted: “We are extremely pleased to welcome Shilpa in our team. She has a grass root level experience in understanding consumer trends and purchasing behaviour and will add tremendous value in steering our Data Analytics vertical. I am confident that she will drive our unrelenting focus on building and adding constant value for our discerning clients.

Shilpa Dhanu,General Manager,Strategy,Allied Media added:” I am really excited to join Allied Media and work on multinational brands and be an active part in their communication strategy. Allied Media has been in a forefront in charting out effective media mix for all their clients. This opportunity comes at an interesting juncture in my career.

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