Allied Media appoints Santanu Bhattacharjee as Business Head

Mumbai : Allied Media Network Pvt Ltd the media planning, buying and evaluation arm of Percept Limited appoints Santanu Bhattacharjee as the Business Head- Team Panasonic.
In his new role Santanu Bhattacharjee based in New Delhi will be responsible for spearheading the entire business vertical of Panasonic account.

He will be reporting to Surbhi Murthy, Associate Vice President. Backed with a team of professionals specialising in Consumer electronics Santanu will be strategising & servicing for all the categories of Panasonic and its physical distribution channel partners nationally. He also will be instrumental in advising the client on media penetration in different geographical markets.

Santanu Bhattacharjee has more than a decade’s experience and has worked as a Director, Business Development in Mindshare- Group M and earlier in IMG and Panacea Biotec .A Post Graduate Diploma in Business Management from Asia Pacific Institute of Management, Santanu enjoys playing table tennis, badminton and travelling.

Surbhi Murthy, Associate Vice President, Allied Media Network Pvt. Ltd quoted “In today’s age Clients needs has been changing on a daily basis. Each category has its own speciality & every major client has specific needs based on their various product life cycles. By getting Shantanu on board we are consolidating our resources to form a customised team to meet the needs of Panasonic as a client.

P.M. Balakrishna,COO,Allied Media Network Pvt. Ltd added: “We are extremely pleased to welcome Santanu in our team. He has a varied background across critical branding portfolios and will add a tremendous value to our company which is a young organisation growing at a break neck speed. He has a deep understanding of the business of media and am confident that he will drive our unrelenting focus on building and adding constant value for our discerning clients.

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