Allied Media appoints Preeti Mascarenhas as Chief Strategy Officer

Allied Media has appointed Preeti Mascarenhas as Chief Strategy Officer. Allied Media is a company of Percept Limited, an entertainment, media and communications company.

Prior to joining Allied Media, Preeti was in the Strategy & Insights division of Mindshare India. A Post Graduate in Mass Communication, Preeti has been associated with companies like ORG MARG, AC Nielsen TAM MEDIA Research and Carat Media Services. She has over 10 years of experience and has worked on brands like Star Plus, Godrej, Philps and Ujala, to name a few. She has also presented and published various Research Papers including one at the International ISBA conference in UK as a Research Associate with Wellingkar Research Centre (Wellingkar Institute of Management).

Said Mr. Shripad Kulkarni, COO, Allied Media, “Having achieved a milestone US$100 Million Media Billing in Year One of operations itself, we can proudly state that we are the fastest growing Media Company in India. We are targeting to be ranked amongst the Top 3 players in the next 15 months. As we gear up to achieve this ambitious growth plan, we need to strengthen and scale up our business. Preeti will bring in her expertise in strategic planning that will arm us for the challenges ahead. Preeti’s mandate will be to handle every aspect of the Media Business, including Business Development and Strategy Planning for Clients, Developing New Media Tools, Media Buying and Planning.”

Commenting on her appointment, Ms. Preeti Mascarenhas, said, “What fascinated me was Percept’s 360-degree capabilities. Just harnessing these into a suite of unique Marcom Servcis will give Allied Media a huge advantage in the Media AOR space. I am looking forward to the exciting race to the Top 3 position!”

Allied Media is the media planning, evaluation and buying arm of Percept Limited. Allied Media offers media solutions to clients in conventional as well as traditional media. It has a dedicated 23 city intranet network which helps the centralized planning and buying with the capability to ‘execute & activate’ at a localized level. The strong IT based network not only enables a bottom-up planning approach, instead of the traditional top-down models, but also provides a unique media service delivery platform through its micro-marketing infrastructure.

Allied Media is a Percept company. With capitalized billings of about INR 1,600 crores (FY’08), Percept (entertainment, media and communications company), today, is at an enviable leadership position with a team of over 1,000 people and 62 offices across India and the Middle East.

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