Alibaba.com (HKSE:1688), the world’s leading business-to-business e-commerce company, has announced two major initiatives to bring more benefits to buyers and suppliers in its global import/export marketplace .
The new initiatives include the Quality Supplier Program, which will deliver an improved sourcing experience to international buyers through enhanced quality and reliability of suppliers in the Alibaba.com marketplace; and the Gold Supplier Starter Pack, a new entry-level product that will extend Alibaba.com’s premium storefront service to a broader group of export suppliers in core customer markets in mainland China, as well as new markets such as Hong Kong and Taiwan.
“While the global financial crisis will bring challenges to the real economy, we view the current environment as the perfect opportunity to demonstrate our commitment to quality and accessible service for our buyer and supplier community,” said David Wei, chief executive officer of Alibaba.com. “All of the initiatives we announced today are aimed at expanding our market leadership and accelerating user growth and customer acquisition. Our Quality Supplier Program will allow buyers to trade with greater confidence while the Gold Supplier Starter Pack will appeal to a wide range of potential new customers.”
When suppliers apply for a paid membership service on Alibaba.com, they must pass an authentication and verification process conducted by an independent third-party agency. Alibaba.com will team up with VeriSign as an additional authentication and verification partner. VeriSign, the trusted provider of Internet infrastructure services for the networked world, will provide authentication and verification services to verify the identity of suppliers displayed on the Alibaba.com web site. The presence of a VeriSign seal on the supplier’s listings will indicate to Alibaba.com site visitors that this information has been verified by VeriSign.
Alibaba.com is also enforcing stricter policies towards the protection of intellectual property and ensuring a safer online trading environment by banning members that have a history of violating the rules and policies of its marketplace. For example, Alibaba.com’s current policy is to respond expeditiously to written requests by intellectual property owners to take down items that the owners believe have infringed their rights. Under the Quality Supplier Program, Alibaba.com has established clear internal standards and procedures for de-listing products and terminating the accounts of non- complying members based on substantiated complaints.
According to Alexa.com, an industry authority which tracks web traffic globally, Alibaba.com is the most-visited web site in two business categories: “International Business and Trade” and “E-commerce”. Despite the current economic challenges, the number of buyer inquiries sent to suppliers on Alibaba.com has been consistently increasing compared to prior periods, as more small businesses turn to cost-effective online channels to do business.
Alibaba.com Limited (HKSE: 1688) is the world’s leading B2B e-commerce company. It connects millions of buyers and suppliers from around the world every day through three marketplaces: an English-language marketplace for global importers and exporters, a Chinese-language marketplace for domestic trade in China, and, through a joint venture with SOFTBANK CORP., a Japanese-language marketplace facilitating trade to and from Japan. Together, its marketplaces form a community of more than 32 million registered users from over 240 countries and regions. Headquartered in Hangzhou, Alibaba.com has offices in more than 30 cities across mainland China as well as in Taiwan, Hong Kong, Europe and the US.