New Delhi: AkzoNobel India, the maker of Dulux paints, has announced the signing on of Olive e-Business as its creative partner for digital services. This is in line with AkzoNobel India’s growing investment in the digital sphere and the creation of innovative digital tools.
AkzoNobel India recently launched a consumer friendly application called the Dulux Paint Calculator, which tell the consumers exactly how much it will cost to paint their houses. The Dulux Paint Calculator is a navigation-friendly tool application on the Dulux website where, with a couple of quick clicks, the home-owner can make an informed decision about the finances involved in painting or re-painting his house, depending on the dimensions the consumer feeds in.
Speaking about the new association, Pushkar Jain, Marketing Manager, Akzo Nobel India said, “At AkzoNobel we believe in delivering ‘Tomorrow’s answers today’ and keeping this in mind, the digital sphere is going to be one of the key areas through which we interact with our consumers. We have already introduced a few digital innovations and see engagement in the digital sphere as a defining feature of our strategy.”
Olive will be responsible for planning, and executing a 360 degree digital branding of Dulux; centered around Dulux’s principal theme of ‘Let’s Colour’.
Commenting on the new account, Dipin Kapur, Director, Olive e-Business, said, “We are very happy with our new association with AkzoNobel India as its creative partner for digital services. India is realizing the tremendous potential of the digital space as a medium of engagement. Dulux is a household name and we hope to use the digital sphere to further enhance its brand connect.’’ e care being taken to protect the people and the environment.