New Delhi: Bharti Airtel, one of Asia’s leading integrated telecom service providers, today entered into an exclusive partnership with Encyclopaedia Britannica. The partnership will allow Bharti Airtel to offer a two year free subscription, worth Rs.6575 to Britannica online for all its Broadband users. The initiative addresses a growing need for authentic and trusted information sources.
Britannica one of the world’s leading sources of authentic information has today over 100 million users worldwide and is trusted by over 4750 Universities. As part of its unique collaborative tools, the website also allows customers and members of the public to contribute to the encyclopedia for review, by its panel of eminent scholars including Nobel laureates.
According to K. Srinivas Joint President, Telemedia Services, Bharti Airtel, “Our partnership with Encyclopaedia Britannica is part of our larger commitment to offer an enhanced broadband experience to our customers, especially to children and the young adults. Encyclopaedia Britannica has created a huge body of content for Indian audiences in art, culture, cinema, education across various mediums and is in line with our commitment of partnering the world’s best for offering innovative content for customers.”
According to Jorge Cauz President Encyclopaedia Britannica, Inc. “Britannica Online contains rich information along with rich multimedia, and that makes it an excellent match for Bharti Airtel’s broadband service. India is one of the largest English speaking markets and is an important market to EB’s expansion plans in the Asia Pacific. We believe the Indian broadband users will enjoy EB’s rich, up-to-date and accurate information and we welcome their active participation as part of our growing community. As broadband become more widely available in India, we hope that more families can enjoy EB’s various online services and share the knowledge we are committed to provide more than 240 years. This agreement is an important step in that direction.”
The partnership comes on the back of Bharti Airtel’s initiatives to enhance broadband experience through innovative offerings like high speed Experience Plans, Cloud Computing solutions and a host of value added services.
About Bharti Airtel Limited : Bharti Airtel Limited, a group company of Bharti Enterprises, is among Asia’s leading integrated telecom services providers with operations in India, Sri Lanka and Bangladesh. The company has an aggregate of around 141 million customers across its operations.