Airtel introduces India’s first free mobile access to Twitter

New Delhi:Bharti Airtel recently announced that its 170 million plus mobile customers in India will now potentially be able to access Twitter on their mobile phones for free till 1st March 2012. This limited period Twitter offer by Airtel is a first-of-its-kind initiative in India which allows customers to enjoy free access to Twitter through web browsers and enjoy posting Tweets, keeping up with news and what’s happening in the world, and following friends, celebrities etc,and more. What’s more, even without activating GPRS — Airtel mobile customers can sign up for Twitter or subscribe to SMS updates of specific users (via short code 53000) on their mobile phones free for the period of this offer.

With over 100 million active users worldwide, Twitter is an information network that instantly connects people everywhere to what’s most meaningful to them. People can share and read Tweets of up to 140 characters, which can also include photos, videos or links to websites and news stories.

N Rajaram, Chief Marketing Officer – Consumer Business, Bharti Airtel said, “Today’s discerning Indian customer is increasingly relying on the mobile device for accessing everything from emails to music to social networks. In conjunction with this trend, we are pleased to introduce 90 days of free access to Twitter for mobile users in India — first on Airtel. With this, 170 million+ Airtel mobile customers will now potentially be able to enjoy Twitter’s rich interface on their mobile web browsers or access updates posted by specific users through SMS notifications free of charge. This initiative will introduce new users to an exciting world of possibilities that mobile internet enables, thus providing an impetus to data services market”. He added, “Airtel has always been committed to delivering experiences that are innovative and relevant for customers. This launch reinforces our focus on this promise and adds to our list of many industry firsts”.


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