Airtel has joined hands with BIG 92.7 FM for an initiative titled “Bekadashtu Bella” UGADI initiative. As part of this initiative, 50 kiosks have been set up across Bangalore to distribute Bevu-Bella to as many people as possible and wish them joy and good fortune this UGADI – the Kannada New Year. Airtel hello tunes scratch cards will be offered to those receiving Bevu-Bella from the kiosks and few lucky ones also stand to win Airtel goodies.
40 lucky BIG FM listeners will get to meet their favourite Kannada movie stars like Pooja Gandhi, Mano Murthy, Neetu and personally receive Bevu-Bella along with sweets and best wishes from them. Intended to connect with approximately 50,000 people across Bangalore, Mysore, Mangalore & Udupi, this is a unique initiative to bring people together on the happy occasion of Ugadi.
Wishing a very happy UGADI festival to the people of Karnataka, Mr. Venkatesh V, CEO, Mobile Services, Bharti Airtel Ltd, Karnataka, said, “The Kannada new year of UGADI brings with it a new ray of hope for celebrating life in its myriad forms. This Ugadi, we are trying to personally connect with as many people as possible and offer more jaggery and a little less neem to wish a very fruitful new year for the people of Karnataka. To mark the happy occasion of Ugadi, we are also working with a Samarthanam Trust, an NGO for the disabled and gifting them a refrigerator. This is Airtel’s way of touching people’s lives and enliven their Ugadi festivities.”
On this festive occasion, Sunil Kumaran, BIG 92.7 FM’s Cluster Head – Karnataka & Kerala said, “This initiative is part of BIG 92.7 FM’s endeavor to reach out to listeners through a combination of on air and on ground offerings, while positively impacting their lives. We are happy to have Airtel, Karnataka’s number one mobile network partnering us in this initiative. We take this opportunity to reach out to people across Karnataka, wishing them luck this new year as well as thanking them for their constant support which has made us the No. 1 and most preferred Station.”
50 Airtel – BIG FM kiosks have been set up across various locations in Bangalore to present Bevu-Bella to people. Indiranagar, RT Nagar, Malleshwaram, Rajajinagar, Basaveshwaranagar, Shivajinagar, K.R. Market, Basavanagudi, Koramangala, Jayanagar, Banashankari, Banaswadi, Kammanahalli and KR Puram are the areas. 10 kiosks spread across Mangalore, 5 kiosks in Mysore and one kiosk in Udupi will distribute Bevu-Bella to the people on 26th March 2009.
The Airtel – BIG FM Ugadi festivities will culminate on 27th March 2009, with a big celebrity personally giving away Bevu-Bella to lucky people at the Airtel Relationship Centre, Bannerghatta road. BIG FM will telecast live from the Airtel lobby for 3 hours between 5 – 8pm and lucky customers get a chance to meet their favourite stars and win prizes.