AirCheck Launches Radio Monitoring Service in India

AirCheck India has announced the launch of its radio monitoring service in India . Aircheck has analyzed and released airplay of popular songs in the first six months of 2008 and has condensed the results into a chart of the Twenty Most Popular Songs on Radio in India.

Such charts are a standard media fixture and resource in many media markets around the world. But until now, in India airplay charts of this kind were not available in a systematic fashion.
AirCheck India is in a unique position to compile the relevant data, as it monitors 69 commercial radio stations in India’s 13 largest cities. Such information is of particular interest to the radio stations themselves, to the recording industry and to anybody who sells or markets popular music.

In addition to the Most Popular Songs overall, AirCheck also intends to compile charts relating particularly to English language songs, to Bollywood titles and to Hindi Pop. AirCheck also already gathers airplay information relating to Bengali, Tamil, Telugu and Kannada songs.

Aircheck is a world leader in radio spot and music monitoring, providing services for broadcasters, media research firms, the recording industry and advertising agencies. AirCheck India, a subsidiary of US-based RCS Inc., provides audio identification services of commercials and songs that are played on air. AirCheck India monitors radio stations around the clock, every day of the year and provides “same day” verification. The data are made available to the subscribers in near real time, on the web . In addition, in the United States AirCheck – known there as Media Monitors – provides services such as Newspaper Ad Tracking, TV Spot Monitoring, Spot Ten weekly charts of radio advertisers, and also conducts custom research projects.

AirCheck came into existence because for decades, it was expensive and tedious for radio advertisers to verify the number of times a spot played or whether the right copy ran on-air. With the patented technology of AirCheck, Sales Executives can have details on a particular radio spot or an entire media campaign at their fingertips in seconds. The broadcast content recognition process used by AirCheck is protected by U.S. Patent 5,437,050 with additional patents pending.

RCS (Radio Computing Services) is the world’s leading provider of broadcast and Webcast software, serving over 9,000 radio stations, TV music channels, cable companies, satellite music networks and Internet stations worldwide. RCS serves clients in 100 countries from its 23 offices around the world, providing round-the-clock 24/7 global support. In India, RCS serves broadcasters, among them many of the recently licensed FM radio stations, through its subsidiary RCS (India) Pvt. Ltd., founded in 2002.

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