New Delhi: Aircel, the fast-growing Pan-India telecom operator, with a subscriber base of over 36 million and Balaji Telefilms Ltd, the entertainment conglomerate, announced the launch of India’s first ever Interactive, Detective mobile series – Kriminal Kaun. This Interactive, Detective series, is introduced by New Media – the digital entity of Balaji telefilms Ltd.
Kriminal Kaun is a series of ‘audiosodes’, where Aircel users can subscribe to this service and listen to the exciting stories in Hindi or Tamil. The stories are gripping and focus on mystery be it murder, kidnap or robbery. There is a fresh series every week like – Crime in Fashion World, The Trap, Wedding Night Murder, etc. Each series has 4 episodes, updated daily – in the first episode the consumers get to hear the story ; the second episode focuses on investigation ; the third episode is dedicated purely to subscriber interaction where they get to guess the “Kriminal” in the series and in the fourth episode the detective Inspector Avinash solves the crime.
This detective series is available to all Voice users of Aircel at a charge of Rs.30/- per month as subscription and 10 paise per minute.
Gurdeep Singh, COO, Aircel said, “We truly believe in providing innovative and engaging products to our consumers, bringing to them a world of possibilities. We have partnered with Balaji Telefilms to offer our consumers a thrilling and entertaining experience with the first ever Interactive and Detective daily audio series on your mobile phone in India.”
Commenting on the initiative, Puneet Kinra, Group CEO, Balaji Telefilms said, “It has always been our endeavor to introduce superior entertainment and Balaji Telefilms Ltd has been the pioneer in providing innovative entertainment solutions in its New Media Division. Considering the busy lifestyles of Indian consumers, we decided to offer entertainment on the move. With these ‘audiosodes’, mobile entertainment will no longer be restricted to gaming and music. This is the first time that an interactive daily detective series has been introduced to cellular phone users in India, and we look forward to creating more such creative content.”